Prince Harry's tell-all campaign has tarnished the reputation of the whole Royal Family in the eyes of the public, a devastating new poll suggests. The Duke and Duchess of Sussex's popularity has slumped to a new low following the release of the Duke's memoir, Spare, and the controversial revelations the Duke has subsequently made about the Firm. But the latest Ipsos poll also suggests that all senior royals' have been negatively affected by the fallout.
While William, Prince of Wales, remains the most popular royal out of the bunch, his rating has slipped by 10 percent since December - down to 59 percent.
Harry took aim at his older brother in his memoir revealing some bad blood between the two princes, including claiming that William physically attacked him during a heated exchange.
Following William in the rankings is his aunt, Princess Anne, who is the second most popular royal. His wife, Kate, Princess of Wales then follows closely behind.
Even so, both Anne and Kate's popularity ratings have dropped by 11 points since December, The Telegraph reported.
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Overall, the Royal Family's approval rating has fallen to 47 percent, down six points since the start of the year.
This is the lowest figure recorded by Ipsos over the last 12 months, according to the outlet.
However, the Firm retains a favorability rating overall, but not by much as 26 percent of adults are unfavourable and 25 percent are neither favourable nor unfavourable of the Firm, according to the poll.
Older people are most likely to hold a positive view of the family, with 47 percent of 35 to 54-year-olds and 59 percent of 55 to 75-year-olds reporting a favourable opinion.
Younger people are less in favour with just 33 percent of 18 to 34 years olds in favour, and 31 percent are neutral.
Harry and Meghan's popularity plummeted the most over this time and saw a steady fall in his ratings after Queen Elizabeth's funeral, and again immediately after the publication of the Duke's memoir.
Harry's popularity rating currently stands at 23 percent, compared to 30 percent in December and 41 percent in September.
Meghan's popularity has similarly plunged but remains stable at 21 percent, compared with 24 percent in December and 32 per cent in September, the paper reported.
Prince Andrew remains the least popular and received a rating of just seven percent in December.
Kelly Beaver, chief executive Ipsos UK and Ireland, said: "Our latest polling shows the popularity of the Royal family and its most prominent members is still down from the levels of sympathy in the aftermath of the Queen's funeral, while engaging young people in support for the monarchy remains a key challenge.
"However, while this does raise questions for the future, supporters of the monarchy still outnumber opponents, and half or more remain favourable towards its leading members.
"Looking ahead, the coronation of Charles III will be a moment of national celebration that could change this picture again, with the potential to lead to another rise in popularity for our new King and Royal family - future research will tell us whether this will be sustained."
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